It started in March 2026. Two parents. One kid. One overdue calendar invite, one missed pickup, one shared text thread with 40 unread messages that nobody was actually reading.
We tried the family-calendar apps. We tried the note-taking apps. We tried a shared calendar with too many color-coded layers. None of them stuck because they all asked the same thing: you keep this updated, and the family will benefit.
So we built one rule into everything: the morning brief comes first. If a feature doesn't show up in the morning push, it doesn't ship. If a setting takes more than three taps, we kill the setting.
What you see today — Family Day2Day in closed beta — is what we use ourselves, every day, for our own family. Every screen we sweat through with our kid. Every notification we tuned because the 13-year-old kept silencing it.
The waitlist isn't a sales funnel. It's literally how many families we can hand-onboard personally without breaking the thing that makes it work.